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Molson Coors hikes ad spend, focusing on its innovation brands | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
By Christopher Lombardo

Molson Coors hiked its second quarter ad spend, with a major focus on premium lines and innovation brands outside of its beer portfolio. The company’s Q2 sales of $3.27 billion USD were just shy of analyst estimates, but the company nonetheless hiked its 2023 key financial guidance metrics. It expects ongoing strength in the company’s core brands, though is mindful of ongoing “softness” in the beer category and financial cautious consumer behaviour.

http://strategyonline.ca/2023/08/01/molson-coors-hikes-ad-spend-focusing-on-its-innovation-brands/
 

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